Use these simple tips to boost your church’s online profile and reach more people with the Gospel.
The Power of Online Reviews
It’s a fact. Prospects consult online reviews to make decisions.
Forbes.com gives these statistics:
- 90% of consumers read online reviews before visiting a business. (2016)
- Online reviews have been shown to impact 67.7% of purchasing decisions. (2015)
- 84% of people trust online reviews as much as a personal recommendation. (2016)
- 74% of consumers say that positive reviews make them trust a local business more. (2016)
ReviewTrackers.com offers these stats for our consideration:
- 94% say an online review has convinced them to avoid a business.
- 80% of customers don’t trust businesses with lower than 4-star ratings.
Many of us do the same thing. We check Google Maps, Yelp, or Trip Advisor for good restaurants when traveling. Who hasn’t looked up an item on Amazon only to scroll to the bottom and read the reviews before they learn the details about the product?
With most people using online reviews to make decisions, Churches can leverage this trend to reach more people for Christ. Before I show you these easy steps, let’s consider the good and bad of online reviews.
Pros & Cons of Online Reviews
God is the Deliverer, not the tempter.
James 1:13 “Let no man say when he is tempted, I am tempted of God: for God cannot be tempted with evil, neither tempteth he any man:”
The word “tempt” has two primary meanings in the Bible. It is vital that you don’t get the two confused.
Let’s define them according to Webster’s 1828 Dictionary. It is a reliable resource to define Bible words quickly.
Definition 1 – “To incite or solicit to an evil act; to entice to something wrong by presenting arguments that are plausible or convincing, or by the offer of some pleasure or apparent advantage as the inducement.”
This is a temptation to sin.
Definition 2 – “In Scripture, to try: to prove; to put to trial for proof.”
This is a temptation to see.
God will never tempt you to sin. He does not (more…)
Sins don’t happen alone. They operate in groups. If you surrender to one sin, expect more to follow.
Luke 11:26 “Then goeth he, and taketh to him seven other spirits more wicked than himself; and they enter in, and dwell there: and the last state of that man is worse than the first.”
This parable speaks of a man who had an evil spirit. The evil spirit left him. I believe the story implies that the man worked to rid himself of the evil spirit. He was successful for a period of time. However, the evil spirit recruited seven more wicked spirits and barged back into the man’s life. He was worse off in the end than he was in the beginning!
There are several vital truths found in this parable.
Willpower is not enough to (more…)
Sin not only costs you today but also steals from your future.
Psalm 31:10 “For my life is spent with grief, and my years with sighing: My strength faileth because of mine iniquity, and my bones are consumed.”
One of the least recognized consequences of sin is the loss of future potential. Every sin has a cost. Some sins cost a lifetime. The results of these sins change the trajectory of a life reducing options in the future.
Older people grasp this truth better than young people. It is hard for youths to understand the infinite potential of a life lived for God. They know they have potential but cannot perceive the heights available to them through obedience to God. Also, they don’t appreciate the devastating effects sin has on their future.
Adults have a different perspective. They (more…)
Sin separates you from God. Also, it separates you from God’s will and delays God’s work in your life.
Romans 13:14 “But put ye on the Lord Jesus Christ, and make not provision for the flesh, to fulfil the lusts thereof.”
God has a will for you and work for you to do. You will find great joy and satisfaction in fulfilling the purposes for which God created you. One man said, “Success in the Christian life is to find God’s will and do it.”
Sin postpones God’s purpose in your life. Sin holds up your progress. It delays your Christian growth. It suspends God’s blessings. Sin hinders you from doing what you were made to do. Is the fleeting pleasure of sin worth (more…)